JD Sports installs huge Adidas shoe at The Trafford Centre

JD Sports has introduced a large-scale, three-dimensional model of an Adidas Originals Superstar sneaker at The Trafford Centre. The installation is part of a marketing campaign that is executed for the opening of a new flagship store in the mall. 

The display, which is suspended above the upper floor, is positioned near the entrance of the new JD Sports store. The store is the company’s largest to date and features a significant retail space dedicated to major brands, including Adidas. The installation functions as a large-scale out-of-home (OOH) advertisement designed to draw attention to the new retail location. 

This collaborative campaign with Adidas and JD Sports utilizes the iconic Superstar silhouette to connect the brand with a wider audience. The project was developed and manufactured by a production partner to align with the store’s launch. The new flagship store itself spans 41,000 square feet and is described as a key milestone for JD Sports’ strategy. 

The installation is part of a series of promotional activities associated with the store’s opening, which have also included in-store events and brand-specific activations. The campaign’s focus is to provide a visible presence that complements the new store and its offerings.