Creative Concepts
Havells turns everyday products into a divine celebration
The campaign is executed by Posterscope India
This Ganesh Chaturthi, Havells rolled out a striking outdoor campaign that fused tradition with creativity by designing Lord Ganesha entirely out of its own products. The visual representation brought the festive spirit alive while showcasing Havells’ diverse range.
The installation cleverly used ceiling fans as the crown, geysers as ears, hair dryers as hands, an air cooler as the body, and appliances like a mixer grinder, oven toaster, vacuum cleaner, and water purifier to complete the form. Each product was thoughtfully placed to resemble the deity while subtly highlighting Havells’ presence across home and lifestyle categories.
Carrying the festive chant “Ganpati Bappa Morya,” the campaign projected Havells as a brand that not only powers homes but also celebrates moments of faith and togetherness. Executed by Posterscope India, the creative billboards turned into a unique blend of devotion and brand storytelling, lighting up the city with brilliance and innovation.