Creative Concepts
Fortune Poha celebrates World Poha Day with OOH installation in Indore
The seven-day activation by Alakh Advertising transformed Indore’s iconic breakfast into an immersive brand experience at The HUB.
To celebrate World Poha Day, Fortune Poha unveiled a larger-than-life outdoor installation at The HUB, Indore, paying tribute to the city’s most beloved breakfast dish.
Executed by Alakh Advertising, the seven-day activation brought the humble plate of poha to life through an oversized experiential setup inspired by Indore’s deep-rooted food culture. The installation featured a giant serving of poha spilling out of a custom-built structure, instantly drawing attention and creating a visually striking brand presence.
Designed as an immersive brand experience, the installation celebrated not just the product but also Indore’s identity as India’s ‘Poha Capital’. The creative prominently featured Fortune Poha’s packaging alongside a vibrant depiction of the city’s favourite breakfast, encouraging visitors to stop, click pictures and engage with the brand.
With its seven-day presence at The HUB, the Fortune Poha installation served as both a celebration of World Poha Day and a tribute to the culinary heritage that makes Indore synonymous with the iconic breakfast dish.