Adidas Originals launches Panda-themed OOH installations in China

Adidas Originals has launched a groundbreaking Out-of-Home (OOH) campaign to celebrate its China-exclusive collaboration with Hong Kong artist, Dorophy Tang. The “Panda” collection, a fusion of classic Adidas apparel and Tang’s panda motifs, has been brought to life through a captivating “Panda Stop” installation in Chengdu. 

The campaign features a series of life-sized panda sculptures, each dressed in custom Adidas tracksuits and sneakers. Located in high-traffic areas across Chengdu, the “Panda Stop” transforms public spaces into an interactive art exhibit. The different poses of the panda sculptures—from holding a coffee cup to a breakdancing pose—reflect the playful spirit of the collection. 

The campaign strategically leverages the iconic status of the panda in Chengdu, creating an immediate emotional connection and sense of local pride. The large, eye-catching figures serve as multiple, high-impact photo opportunities for the public. 

The OOH campaign was perfectly timed with the collection’s launch, which was first exclusive to Chengdu on July 25th, 2025, before a broader release across China on August 3rd, 2025. This staged rollout built anticipation and rewarded early adopters. The collection itself includes tracksuits, hoodies, and accessories featuring Tang’s unique panda designs. 

Adidas Originals’ “Panda Stop” campaign is a masterclass in modern OOH advertising. It effectively combines a culturally relevant theme with physical art installations to create a memorable and highly shareable brand experience. By bridging the gap between the physical and digital worlds, the campaign not only generated significant brand awareness but also successfully drove consumer engagement and sales for the exclusive “Panda” collection.