Campaigns
Xflow brings transit-led OOH to AIBoomi with branded cab activation in Chennai
The campaign was built around a coordinated cab branding activation across the city. As founders landed in Chennai, they received a WhatsApp message with their assigned cab details, accompanied by an image of the vehicle.
For its presence at AIBoomi (formerly SaaSBoomi) in Chennai, Xflow extended its outdoor strategy beyond traditional formats, using transit media to engage founders during their journey to the event.
The campaign was built around a coordinated cab branding activation across the city. As founders landed in Chennai, they received a WhatsApp message with their assigned cab details, accompanied by an image of the vehicle. The same cab—branded with Xflow—would then pick them up from the airport, creating a direct link between the digital touchpoint and the physical experience.
The activation ensured that branded cabs were visible both as a functional transit medium and as a moving OOH format across key routes in the city. With multiple vehicles operating during the event window, the campaign extended its presence beyond attendees, creating visibility within Chennai’s broader business and startup ecosystem.
By integrating messaging with transit media, the campaign created a consistent brand experience across touchpoints—from mobile screens to physical movement through the city. The execution also led to organic amplification, with attendees sharing images and screenshots of their cab experience on social platforms, contributing to additional reach.
The activation further enabled interaction within the medium itself, with shared rides becoming spaces for conversations among attendees, extending the campaign’s engagement beyond passive exposure.
Commenting on the approach, Anand Balaji, Co-founder at Xflow, said, “We knew we didn’t want to compete for attention where everyone else already was. The real question for us was – when does a founder actually notice something?It’s in simple, personal moments—like receiving a message with their cab details, or sitting in that cab after landing. We wanted to show up there, in a way that felt natural and relevant, not disruptive.
Executed during the AIBoomi event, the campaign reflects a growing use of transit-led outdoor formats, where mobility, context and timing come together to create targeted visibility within specific audience clusters.