Campaigns
Trip.com turns Dhoby Ghaut MRT into a personal travel story
For the second year running, Trip.com has transformed Singapore’s Dhoby Ghaut MRT station into an immersive travel experience, inviting commuters to step into the spotlight and become the cover star of their own personalised newspaper.
Trip.com is once again bringing travel inspiration to one of Singapore’s busiest transit hubs, transforming Dhoby Ghaut MRT station into an experiential brand destination. Building on last year’s activation, the campaign combines station-wide branding with an interactive experience that allows commuters to create a personalised newspaper cover featuring themselves.
At the centre of the activation is a photo experience where visitors can step in front of a camera, pose and see themselves transformed into the headline attraction of a customised Trip.com newspaper cover. The physical keepsake gives commuters something tangible to take away, extending the brand interaction beyond the station.
The activation unfolds across the station through a cohesive Trip.com environment, with branded installations, travel-led visuals and messaging integrated across key commuter touchpoints. The video of the activation shows visitors engaging with the photo setup, waiting for their personalised covers and posing with the finished newspaper-style prints.