Campaigns
Trident welcomes Bharat Tex 2026 with immersive 3D BQS campaign in Delhi
The creative carries the message, “myTrident welcomes you to Bharat Tex 2026, July 14-17,” while seamlessly integrating the brand’s identity and product offerings into the installation.
Home textiles brand myTrident has unveiled a high-impact out-of-home campaign in Delhi to welcome delegates and visitors attending Bharat Tex 2026, one of India’s largest textile industry exhibitions.
Executed and produced by Sakshi Advertising, the campaign goes beyond conventional billboard advertising by incorporating prominent 3D product extensions inspired by myTrident’s home textile portfolio. The installation features oversized towels draped across the structure, rolled towel stacks, hanging fabric elements and protruding product-inspired extensions that create a striking larger-than-life visual effect.
The creative carries the message, “myTrident welcomes you to Bharat Tex 2026, July 14-17,” while seamlessly integrating the brand’s identity and product offerings into the installation.
Strategically located near Pragati Maidan, the venue hosting Bharat Tex 2026, the campaign is aimed at engaging a highly relevant audience comprising industry leaders, buyers, exhibitors, international delegates and textile professionals visiting the exhibition.
The use of three-dimensional elements transforms the billboard into an immersive brand experience, enabling myTrident to showcase the softness, scale and premium appeal of its products in a visually compelling manner. By extending towels and fabric elements beyond the confines of the display, the campaign effectively captures attention and creates stronger recall among passersby.
The installation also highlights the growing use of experiential OOH formats by brands looking to create contextual and memorable consumer touchpoints around major industry events.
With Bharat Tex continuing to emerge as a key global platform for India’s textile sector, myTrident’s campaign demonstrates how brands can leverage innovative OOH executions and event-led storytelling to build visibility and engagement.
The campaign has been executed and produced by Sakshi Advertising, bringing together strategic location planning, creative design and impactful 3D craftsmanship to deliver a standout presence during Bharat Tex 2026.