The Ordinary and Zepto launch OOH campaign for ultra-fast skincare delivery

The cult-favorite skincare brand The Ordinary has significantly expanded its reach in India by partnering with the quick commerce platform Zepto, a collaboration kickstarted by a prominent Out-of-Home (OOH) takeover across Mumbai. The campaign strategically utilizes large-format billboards along high-traffic city routes to cement the union of simplicity and speed. 

The creative concept is highly aligned with both brands’ core values. The Ordinary, known for its no-nonsense, minimalist approach to skincare, utilizes the OOH platform to directly challenge complicated beauty routines. This message is juxtaposed with Zepto’s promise of instant gratification, with the core slogan highlighting that consumers “you just need The Ordinary, delivered in 10 minutes.” 

This powerful pairing blends The Ordinary’s science-backed credibility with Zepto’s ultra-fast delivery capability, effectively bringing high-performance skincare into the instant-delivery era. The towering creatives serve as constant reminders to busy, on-the-go metropolitan consumers that their complex routines can be simplified, and their desired products can be at their doorstep in minutes.