Campaigns
Sujata electrifies metro streets with bus wrap campaign
The campaign is executed by Signpost India
Sujata, a trusted name in home appliances, has significantly amplified its brand presence across India’s bustling metropolitan areas through a striking Out-of-Home (OOH) campaign. Their latest marketing initiative features prominent bus wraps on Switch Buses, bringing the “House of Sujata” directly into the daily lives of millions.
The campaign, executed by OOH specialist Signpost India, showcases Sujata’s range of mixer grinders, fans, and cooktops. In Mumbai, the vibrant blue buses, adorned with images of Sujata products and brand messaging like “FANS From HOUSE OF SUJATA Mixer Grinders” and “TRUST THE EXPERT,” are now a common sight on the city’s busiest streets.
This strategic OOH push extends beyond Mumbai, with the branded buses also rolling through Delhi and Pune. By leveraging transit media in these three major metros, Sujata aims to embed its brand deeper into the urban landscape, ensuring high-frequency visibility for its “trusted fans and cooktops” and reaching a broad consumer base at the heart of these cities.