Campaigns
Sofa so tough!
How long can you stand your old couch? This was the question posed by a poster at the Lar Center’s Summer Sale which invited people to sit on it.
The sofa that resembled an old sofa was not very comfortable and that was the challenge. To promote the furniture retailer Lar Center’s Summer Sale, agency Ageisobar, São Paulo, Brazil, came with the ‘Mechanical Sofa’, a couch built with the innards of a mechanical bull. The offer — the longer you ride, the bigger your discount!
