Skyscanner takes India’s T20 fever beyond stadiums and into travel inspiration

As India defends its T20 crown under captain Suryakumar ‘SKY’ Yadav, the cricket wave is spilling far beyond stadiums, into airports, metros and city streets. Capturing this cultural moment, Skyscanner, global travel app, has launched a high-impact nationwide Out-Of-Home (OOH) campaign that brings together India’s love for cricket with the growing desire to travel for live sporting experiences. 

The OOH campaign draws inspiration from SKY’s fearless, inventive batting style, where his gravity-defying shots often appear to defy field placements and disappear beyond the boundary. Skyscanner playfully imagines what happens when those sixes travel even further, visually “breaking” outdoor installations across host cities and turning everyday urban spaces into extensions of the stadium experience. Running from 7 February to 8 March, the campaign marks one of Skyscanner’s most ambitious India activations to date, underscoring its long-term commitment to the market and its focus on engaging travellers where culture, sport and travel intersect. 

The OOH campaign features bold installations positioned across Mumbai, Delhi and Ahmedabad, with executions concentrated around stadium precincts, airports and key commuter corridors. 

Complementing the installations, Skyscanner has rolled out a real-time ‘Live Score’ outdoor experience, activating hundreds of dynamic digital screens across high-footfall transit hubs, including Delhi Airport and Mumbai Metro lines. During India fixtures, these screens display live match scores and rotate tournament-led content such as upcoming match countdowns, latest results and points tables, allowing travellers and daily commuters to stay connected to the action in real time. 

Commenting on the campaign, Neel Ghose, Travel Trends and Destinations Expert, Skyscanner, said: “Cricket has become one of the strongest catalysts for how Indians plan their travel today. During this T20 tournament, we’re seeing clear signals of that behaviour translating into travel intent, with search demand to host cities rising steadily and peaking as marquee matches approach. Our role at Skyscanner is to remove the friction from these travel planning moments, helping travellers compare options effortlessly, track prices, and plan smarter so they can focus on the experience, whether that’s match day or the journey around it.”