Samsung launches integrated OOH Campaign across South Korea for Galaxy Z Fold8

Samsung Electronics has launched a high-profile global marketing campaign to support the debut of its latest foldable smartphones, the Galaxy Z Fold8 Ultra and Galaxy Z Fold8. In South Korea, the campaign combines premium airport media with high-frequency transit advertising to maximize nationwide brand visibility. 

At Incheon International Airport, Samsung is showcasing the new Galaxy Z series on a giant digital display that dominates one of the terminal’s central passenger areas. The large-format screen delivers strong visual impact to millions of international travelers, positioning the new foldable devices as flagship products while reinforcing Samsung’s global technology leadership. 

The airport campaign is complemented by a citywide bus advertising program across Seoul. Fully wrapped blue buses feature bold Galaxy Z Fold8 branding and product visuals, transforming everyday public transportation into moving billboards that reach commuters throughout the capital. The combination of full-wrap graphics and digital onboard displays extends the campaign’s visibility across busy urban corridors. 

By integrating premium airport media with mobile transit advertising, Samsung is connecting with both international travelers and local consumers through multiple touchpoints. The strategy demonstrates how out-of-home (OOH) advertising can create continuous brand exposure—from the country’s international gateway to the streets of Seoul—supporting the global launch of the Galaxy Z Fold8 series with broad reach and lasting visual impact.