Samsung and Reliance Digital take Galaxy AI to the streets with illuminated OOH campaign

Samsung has launched a high-impact out-of-home campaign in collaboration with Reliance Digital to spotlight the new Galaxy Z Fold8 Ultra and its Galaxy AI capabilities through a premium illuminated billboard in Mumbai. 

Installed at Juhu, the large-format creative combines Samsung’s futuristic visual language with Reliance Digital’s retail presence, inviting consumers to experience the device in-store. Featuring an astronaut emerging alongside the foldable smartphone against a space-inspired backdrop, the billboard reinforces the campaign’s message of “A New Shape. Now Unfolded.” while positioning Reliance Digital as the destination to explore Galaxy AI. 

The illuminated execution ensures strong visibility during evening hours, allowing the campaign to stand out along one of Mumbai’s busy arterial routes. By pairing bold visuals with retail messaging, the campaign effectively bridges brand awareness and store visitation, encouraging consumers to discover Samsung’s latest foldable flagship firsthand. 

The campaign was executed by Vibrant Advertising, with Sakshi Advertising serving as the production partner.