Campaigns
Pronto turns heads upside-down bedroom OOH activation
The activation has been executed in Bengaluru
Pronto rolled out an unconventional out-of-home activation in Bengaluru, transforming a section of a high-footfall mall into a visually arresting installation designed to spotlight its home cleaning services. At the center of the campaign was a full bedroom setup mounted to the ceiling — flipped entirely upside down — creating the illusion of a domestic space suspended mid-air.
The installation featured familiar bedroom elements including a bed, mattress, pillows and side furniture, all secured overhead to simulate a room that had quite literally been turned on its head. Positioned directly beneath the structure was campaign messaging that read: “Bedroom upside down? Let Pronto straighten it up.” The line tied the dramatic visual to the brand’s core proposition — restoring order and cleanliness within homes.
By reimagining a routine household setting in an unexpected orientation, the activation translated a service benefit into a physical spectacle.