Campaigns
OnePlus takes brand activation to new level with OnePlus Road Trip
The brand has converted a truck into a mobile experience center that will tour various cities of India
OnePlus, a global leader in the smartphone segment, has launched India’s first expandable truck with its OnePlus Road Trip campaign. The brand has transformed a truck into an experience centre that enables customers to acquaint themselves with a range of OnePlus products.
A total of 28 cities across 20 states will be served by two such vehicles. Taking place along northern and southern routes, the two pop-up experience outlets will cover over 25 cities, including tier-2 cities.
