Campaigns
Medimix takes its festive-season campaign to bus shelters across Mumbai, Thane and Pune
Featuring its Natural Glycerine and Sandal Glycerine variants, the one-month campaign used strategically selected bus shelters to build visibility across key commuter routes. The campaign was executed by Prathamprasanna OOH Media.
Medimix took its festive-season campaign to the streets of Mumbai, Thane and Pune with a one-month outdoor advertising rollout centred on high-impact bus shelters. Featuring the brand’s Natural Glycerine and Sandal Glycerine variants, the campaign aimed to strengthen its presence across everyday commuter environments during the festive period.
The media plan focused on identifying locations that could offer both visibility and repeated exposure. Using its understanding of local markets and proprietary planning tools, the execution team mapped traffic movement patterns, audience clusters and key movement corridors before finalising the selection of sites.
The resulting deployment placed Medimix creatives along high-traffic urban route s and consumer touchpoints across the three cities, bringing the brand’s product variants into the daily journeys of commuters.
Commenting on the campaign, Prashant Gaonkar, Director, Prathamprasanna OOH Media, said, “In OOH, the biggest opportunity is not simply to be seen, it is to be remembered. For a festive season campaign for Medimix, we wanted the brand to become part of the city’s everyday visual landscape. The deployment of high-impact bus shelters provided Medimix with strong visibility in commuter environments, creating opportunities for repeated brand exposure across important routes and city touchpoints.”