Campaigns
LOTTE World Cone lands in Ahmedabad with 3D OOH installation
The campaign is executed by Connect Network
LOTTE World Cone brought its category leadership to life with a larger-than-life 3D outdoor installation in Ahmedabad, transforming a conventional billboard into an immersive brand experience.
To reinforce its positioning as Korea’s No. 1 Cone, LOTTE wanted an execution that would do more than communicate a message. The objective was to create a visual spectacle that would instantly capture attention and make the product impossible to miss.
The concept centred around a giant 3D LOTTE World Cone emerging dramatically from a torn boarding pass within the creative artwork. Designed to appear as though the cone had literally broken out of the billboard, the installation sought to blur the line between advertising and reality while creating a memorable brand statement.
Executed by Connect OOH, the project involved extensive planning, multiple rounds of design development, structural engineering, and client consultations. Every aspect of the installation, from the scale and proportions of the cone to its placement, depth, and viewing angles, was carefully evaluated to maximise realism and visual impact.
Commenting on the campaign, Bhumika Shajwani, Managing Partner, Connect OOH, said, “Outdoor advertising is most effective when it surprises people. By bringing the cone out of the artwork and into the real world, we wanted consumers to experience