KFC takes festive OOH campaign to the skies with ‘Feastival’

Executed by Walk The Talk, KFC launched a bold, multi-city Out-of-Home (OOH) campaign, the ‘Great KFC Feastival,’ that dominated both urban streets and the skies above, successfully positioning the brand as a festive season leader. The campaign moved beyond traditional advertising to create an “unmissable” presence, announcing four fan-favorite meals including the Chizza and Double Down Burger all priced at an appealing Rs.299 each. 

The most spectacular element of the campaign was a category-first massive field branding installation situated strategically on the flight path approaching Bengaluru Airport. This immense installation was designed specifically for aerial visibility, ensuring that travelers descending into the city were greeted by a bold red spectacle and a clear message advertising the Feastival offer. This move, which quite literally took the brand’s presence to new heights, served as a powerful and unique welcome that instantly generated buzz and set the celebratory tone for the campaign. 

Complementing this striking aerial stunt, the agency rolled out an extensive city-wide OOH blitz that transformed Bengaluru’s urban landscape into a vibrant visual feast. Larger-than-life creatives, dominated by the brand’s iconic red and featuring the irresistible Feastival meals, took over high-traffic junctions and arterial roads. This comprehensive street-level OOH effort ensured that whether consumers were flying in or driving through the city, the “Full on Chicken, Full on Variety” energy was impossible to miss. Following its successful launch in Bengaluru, the ‘Feastival’ spirit was extended across 12 cities, including Delhi NCR, utilizing a mix of bold OOH innovations to light up urban spaces and fully own the festive conversation. 

Sharing his experience on the campaign, Sanchit Arora, Business Director at Walk The Talk mentions, “Partnering with KFC on the Feastival campaign was more than a project — it was a creative playground! From the spectacular field branding that greeted flyers over Bengaluru to a mix of marquee OOH innovations, every touchpoint was designed to make the brand unmissable. In doing so, the campaign didn’t just capture attention — it enabled KFC to own the festive conversation as a bold and innovative category leader.” 

The campaign’s success was rooted in its ability to match the boldness of the menu with an equally spectacular physical outreach. By seamlessly integrating a groundbreaking aerial spectacle with pervasive street-level advertising, KFC ensured that the ‘KFC Feastival’ became more than just a menu promotionit became a palpable celebration that defined a moment of indulgence and fun for chicken lovers across India.