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Jessica Chastain’s ‘Other Mommy’ sheds a tear in creepy billboard
At first glance, the billboard appeared to be a regular movie poster for the upcoming horror film, Other Mommy. But as Londoners got closer to the board, a series of events brought it to life.
Londoners and tourists did a double take as a seemingly ordinary movie billboard at Spitalfields Market began to cry.
At first glance, the billboard appeared to be a regular movie poster for the upcoming horror film, Other Mommy. But as Londoners got closer to the board, a series of events brought it to life.
An eerie soundscape filled Spitalfields Market as mist and intense lighting also surrounded the billboard, before tears begin to stream down Jessica Chastain’s cheek, a trait of her character in the anticipated Blumhouse horror movie releasing this October.
The stunt brings to life a sinister entity at the heart of Other Mommy which appears in young girl Bela’s home and looks uncannily like her mother. The demonic entity takes on the appearance of Bela’s mother but finds it difficult to maintain its disguise. Chastain plays a dual role in the film, with an iconic and unnerving image which sees her stare directly to the camera with a wide eyed, unblinking smile as tears roll down her face.