Campaigns
Fortune Soya Health brings ‘Baarish Ke Saath Pakodon Ka Swaad’ to Life with boat innovation
The campaign is conceptualised and executed by Coral Media.
Fortune Soya Health Refined Soyabean Oil has brought its monsoon campaign, “Baarish Ke Saath Pakodon Ka Swaad,” to life through a distinctive boat-based outdoor installation.
Conceptualised and executed by Coral Media, the innovation features a bright green boat carrying an oversized Fortune Soya Health oil bottle and a bowl of pakodas, turning the brand’s monsoon proposition into a three-dimensional outdoor experience.
Set against a riverside backdrop, the installation uses the boat itself as the media canvas, creating a visually striking representation of the familiar monsoon association between rain and hot, crispy pakodas.
The larger-than-life product display, combined with the boat format, gives the campaign a strong physical presence while reinforcing Fortune Soya Health’s role in the preparation of a quintessential rainy-day snack.