Campaigns
Flipkart Minutes serves up Barosi Ghee in a larger-than-life OOH execution
Flipkart Minutes brings Barosi Ghee’s food proposition to life through a 3D-inspired billboard that makes the product and its promise instantly visible.
Flipkart Minutes has brought Barosi Ghee into the Ganpati festive conversation with a 3D OOH execution that puts a familiar Maharashtrian festive favourite at the centre of the creative. The billboard features an oversized Barosi Ghee jar pouring ghee over a Ukadiche Modak, creating a larger-than-life food visual designed to catch attention on the street.
The message “Delivered in minutes. Devoured in minutes.” leads into “Get Barosi Ghee in minutes,” tying the festive food moment directly to Flipkart Minutes’ quick-delivery proposition. Rather than treating the delivery message separately, the creative uses the product itself as the bridge between the festive occasion and the platform promise.
The physical treatment adds to the impact, with the oversized jar and Modak extending beyond the conventional billboard plane to create a dimensional effect. Set against the bright pink Flipkart Minutes branding, the execution uses the visual familiarity of Ukadiche Modak during Ganpati to give a contextual, festive spin to the Barosi Ghee communication.