Campaigns
BMW takes its luxury message to the streets of South Bombay
Infinity Cars uses premium street-level OOH to put BMW in front of audiences across Vidhan Bhavan and Nariman Point in collaboration with Proactive In & Out Advertising
Luxury automotive advertising often relies on scale, but BMW’s latest OOH campaign in South Bombay takes a more understated route. In partnership with Proactive In & Out Advertising, Infinity Cars has used street-level advertising units across key stretches around Vidhan Bhavan and Nariman Point to bring its BMW portfolio into the everyday commute.
Running for three months, the campaign uses vertically mounted display units placed along the roads, with the BMW branding and vehicle imagery taking centre stage. The creative execution keeps the treatment clean and premium, using high-contrast visuals of BMW models against minimal backgrounds, while the Infinity Cars branding and dealership details remain clearly visible.
The campaign also demonstrates how smaller-format OOH can be used for premium automotive communication when supported by the right location strategy. Positioned within one of Mumbai’s prominent business and commercial districts, the units offer repeated visibility to motorists, pedestrians and professionals moving through the area.