Campaigns
BMW flies through aerial outdoor
BMW launches a unique aerial OOH campaign involving a big banner attached to flying helicopters. Executed by Delhi-based Greenline Media, the first-of-its-kind campaign has already been executed in Ahmedabad and Mumbai while cities like Hyderabad, Bengaluru, Chennai and Chandigarh are in the pipeline.
After trying all regular formats of OOH, German automobile giant BMW has gone on an aerial OOH drive where a 8000 sq ft banner with BMW logo attached to flying helicopters have hovered around the city skies. This unique campaign has been executed recently in Ahmedabad and in Mumbai by Delhi-based Greenline Media. The campaign will further reach cities like Hyderabad, Bengaluru, Chennai and Chandigarh after this Diwali.
Greenline has already been part of BMW’s all traditional OOH formats such as billboards and hoardings to promote the brand’s X-5, X-6 and X-7 series of car. The aerial OOH is one-of-its-kind and created to render a larger-than-life effect. The helicopters have already flown for about 4 hours in the zones permitted by the ATC in both Ahmedabad and Mumbai covering the prime locations. Onlookers were amazed at the activation that hovered around places like Sabarmati, Gandhi Road etc in Ahmedabad and Nariman Point, Lower Parel, Bandra and important locations in south and north Mumbai. The vinyl banners with BMW’s logo have been printed and fabricated abroad for better aesthetics. Similar activation will now take place in Hyderabad, Bengaluru, Chennai and Chandigarh after this Diwali.