Bengaluru’s AI Billboard by CARS24 puts traffic violations on the big screen

CARS24, India’s leading AutoTech company, in collaboration with CrashFree India and Bengaluru Traffic Police, has launched the country’s first AI-powered road safety billboard by Signpost India that displays traffic challans in real time. This initiative turns technology into a public reminder that safer roads begin with accountability. 

Located at Trinity Circle, one of Bengaluru’s busiest junctions, the AI-enabled system scans vehicle number plates, cross-checks them with the government’s VAHAN database, and flashes details of pending challans, expired insurance, or lapsed PUC certificates onto a large LED screen all within seconds. Vehicles found fully compliant are also acknowledged, reinforcing positive behaviour on the road. 

The reaction on the streets has been instant. Some motorists look up sheepishly as their fines flash. Others smile with relief when the board shows them all clear. For bystanders, it’s become a spectacle, proof that accountability is no longer hidden in an SMS or buried in an app.  

“This feels like going back to school,” said one commuter. “When your name got called out in class, you paid attention. Now, when your challan shows up on that giant screen, you know you can’t escape it.” 

On social media, the experiment has sparked debate: some praising it as a bold deterrent, others questioning whether public display will embarrass drivers into better behaviour. What is clear is that no one is ignoring it. 

India has a Rs.12,000 crore challan crisis, with nearly Rs.9,000 crore unpaid. Bengaluru alone booked 8.29 million violations last year. The AI billboard addresses this gap not by issuing new penalties, but by making existing ones impossible to forget. 

“We are not just reminding people to clear challans or update documents. We’re reminding them that every act of responsibility on the road, no matter how small, is what keeps an entire city alive. Safety doesn’t come from systems alone; it comes from choices. And the road is the one place where your choices instantly touch thousands of lives.”, Gajendra Jangid, Co-Founder & CMO, CARS24  

“This is not about shame, but awareness,” added a senior official from Bengaluru Traffic Police. “Discipline starts with visibility. If this board helps even a fraction of drivers become more responsible, it’s a win for the city.” 

The installation at Trinity Circle is a pilot project. If successful, it could be scaled to other high-density junctions, not just in Bengaluru but across India’s major cities. By combining technology with visibility, the initiative could help reduce violations, increase timely challan payments, and most importantly, make India’s roads safer.