Campaigns
Amul covers bus shelters with funny puns to showcase their range of cheese products
Amul continues to take the funny and unique route to advertise
Amul takes over bus shelters in a prime location in Mumbai to showcase their range of cheese products. Amul’s new ad campaign highlights their cheese products with a funny twist to them. The tagline of these advertisements were structured to create a link between the Mumbai public transport buses and Amul.
Always known to make their advertisements catchy and full of puns, Amul strikes again. From including Brihanmumbai Electricity Supply & Transport (BEST’s) name to highlighting the wheels below a sandwich to showcase their product, Amul is once again successful in attracting customers through its advertisement. Bus shelters being one of the crowded places in Mumbai, Amul’s idea of advertising on them will definitely prove to be fruitful for the company.
