Leading OOH firm Accord has executed the campaign
The media owning firm will have rights on some 1 lakh sq. ft advertising space covering different zones of the city
The campaign was targeted at the health conscious SEC A+, A & B category audience, predominantly in Delhi NCR
The campaign has been deployed on various formats such as hoardings, bqs and unipoles
The campaign features a number of innovations using media like hoardings, bqs, flyovers, unipolse, amusement park media, mall media
Down the years, category advertisers like BFSI, media & entertainment, FMCG, telecom and real estate have had a domineering presence in the Indian OOH space. These...
Industry leaders believe that innovative media and improved monitoring systems will accelerate OOH business growth in the state
The brand demonstrated its strong cultural affinity with consumers in Kolkata through this campaign
The OOH firm has used billboards and unipoles in iconic, tactical and prime locations like Patel Bridge, Marine Drive, Worli, Bandra Turner Road, and Bandra ROB...
The OOH firm will develop and use the hoardings for a period of 10 years as per the contractual terms
