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Results For "station-branding"

23 News Found

‘Metro station branding has emerged as an integral part of our media mix’
‘Metro station branding has emerged as an integral part of our media mix’

In Viewpoints By Rajiv Raghunath - November 16, 2023

Abhinav Iyer, Senior General Manager – Marketing & Strategy, The Muthoot Group shares his perspective on the brand’s outlook on transit media, Metro media in particular, in the wake of the launch of ‘The Muthoot Group Railway Station’ metro in Jaipur. Excerpts of the interview with Rajiv Raghunath

LIC acquires branding rights for Andheri Metro station
LIC acquires branding rights for Andheri Metro station

In OOH News By M4G Bureau - April 22, 2021

The branding executed by Times OOH marks a first with LIC being the first insurance company taking station branding rights in Mumbai.

DMRC invites bids for station co-branding, other ad rights
DMRC invites bids for station co-branding, other ad rights

In OOH News By M4G Bureau - March 23, 2021

Licensee shall be granted advertisement rights at the selected metro stations to design, procure / manufacture, install, manage, operate, maintain, market and sell advertising opportunities subject to the terms and conditions

Bank of Baroda reaffirms customers’ confidence with an exclusive railway station branding
Bank of Baroda reaffirms customers’ confidence with an exclusive railway station branding

In Campaigns By Bhawana Anand - January 11, 2021

Dadar, a junction station has been zeroed upon as the branding destination to target Mumbaikars

Kochi Metro Rail Limited to give ad rights on stations and trains
Kochi Metro Rail Limited to give ad rights on stations and trains

In OOH News By M4G Bureau - January 29, 2020

The tender was published, specifying that digital and static formats can be set up

West Central Railway’s Bhopal Division passes tender for advertising
West Central Railway’s Bhopal Division passes tender for advertising

In OOH News By Pray Jani - December 06, 2019

Digital, audio and static formats available for advertising rights at the Shivpuri station

TVS targets Gen Z with metro branding for new TVS NTORQ 125
TVS targets Gen Z with metro branding for new TVS NTORQ 125

In Campaigns By Bhawana Anand - September 30, 2019

The brand taps close to 2.2 lakh passengers per day with single station branding

IOC in co-branding deal with DMRC
IOC in co-branding deal with DMRC

In OOH News By Bhawana Anand - September 03, 2019

The deal has been signed DMRC for co-branding of Bata Chowk metro station, inaugurated on the occasion of the 60th anniversary of Indian Oil Corporation

IIT & FIIT JEE co-branding battle comes to an end
IIT & FIIT JEE co-branding battle comes to an end

In OOH News By M4G Bureau - December 03, 2018

The station branding has been taken by Bureau of Indian Standard (BIS)

Mahindra First Choice goes strategic with Fuel Station branding
Mahindra First Choice goes strategic with Fuel Station branding

In Gallery By M4G Bureau - December 01, 2018

Handled by Glo, the OOH division of Lodestar Universal McCann, the branding has been executed in Mumbai, Delhi NCR and Chennai

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