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Results For "rural-marketing"

18 News Found

Experiential marketing: The right choice to sell fintech in rural markets
Experiential marketing: The right choice to sell fintech in rural markets

In Viewpoints By M4G Bureau - September 15, 2021

Rural customers cannot be converted merely with advertising. So for complex products like digital payment infrastructure, a clear awareness on a mass basis can be generated only with experiential marketing, says Rajesh Radhakrishnan, Chief Marketing Officer, Vritti Solutions.

Rural Marketing Association of India announces new leadership
Rural Marketing Association of India announces new leadership

In OOH News By M4G Bureau - May 04, 2021

Biswabaran Chakrabarti was re-elected as the President of RMAI for the third consecutive term, as announced at the 16th Annual General Meeting of RMAI held virtually on May 1st, 2021 .

‘Build a cluster level marketing plan for rural OOH’
‘Build a cluster level marketing plan for rural OOH’

In OOH News By Praveen Bose, Business Standard | Bengaluru - April 20, 2021

At a time when uncertainties loom large and there is a surfeit of content cliches, it makes sense to draw from the agriculture marketing ecosystem and chart out-of-box communications strategies for better consumer outreach and rural marketing campaigns, writes Prashant Mandke, Advisor – Social Impact Initiatives & Rural Marketing.

Sanjay Kaul launches start-up to enable brands tap rural markets
Sanjay Kaul launches start-up to enable brands tap rural markets

In OOH News By M4G Bureau - April 14, 2021

The new venture Last Mile Channel Enhancement is a tech-enabled b-2-b aggregator that will cater to brands’ last mile challenges.

Rural Marketing Association of India appoints new leadership team
Rural Marketing Association of India appoints new leadership team

In OOH News By M4G Bureau - September 29, 2020

Biswabaran Chakrabarti has been re-elected as President for the second consecutive term in its 15th AGM

Digital media will augment rural OOH
Digital media will augment rural OOH

In OOH News By Bhawana Anand - July 17, 2020

Experts point out that digital media complements OOH/BTL activities in the rural markets

Outdoor Asia June Edition: Out Now
Outdoor Asia June Edition: Out Now

In OOH News By M4G Bureau - June 11, 2020

The edition takes a deep dive into the world of changing airport advertising, rural marketing and growing relevance of pDOOH in the new era of Covid19

OOH, BTL, digital in combo will deliver the goods in rural markets: Rajesh Radhakrishnan
OOH, BTL, digital in combo will deliver the goods in rural markets: Rajesh Radhakrishnan

In OOH News By Pray Jani - May 13, 2020

Vritti Solutions is also helping dovetail brand initiatives with CSR engagements

Bus branding takes rural marketing many a mile
Bus branding takes rural marketing many a mile

In Gallery By - February 28, 2020

Rural marketing expert Prashant Mandke says that the quality of bus media is improving everywhere

Bus branding takes rural marketing many a mile: Rural marketing expert Prashant Mandke
Bus branding takes rural marketing many a mile: Rural marketing expert Prashant Mandke

In OOH News By Pray Jani - February 11, 2020

The quality of bus media is improving everywhere

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