Results For "rural-marketing"
18 News Found
Experiential marketing: The right choice to sell fintech in rural markets
In Viewpoints By M4G Bureau - September 15, 2021
Rural customers cannot be converted merely with advertising. So for complex products like digital payment infrastructure, a clear awareness on a mass basis can be generated only with experiential marketing, says Rajesh Radhakrishnan, Chief Marketing Officer, Vritti Solutions.
Rural Marketing Association of India announces new leadership
In OOH News By M4G Bureau - May 04, 2021
Biswabaran Chakrabarti was re-elected as the President of RMAI for the third consecutive term, as announced at the 16th Annual General Meeting of RMAI held virtually on May 1st, 2021 .
‘Build a cluster level marketing plan for rural OOH’
In OOH News By Praveen Bose, Business Standard | Bengaluru - April 20, 2021
At a time when uncertainties loom large and there is a surfeit of content cliches, it makes sense to draw from the agriculture marketing ecosystem and chart out-of-box communications strategies for better consumer outreach and rural marketing campaigns, writes Prashant Mandke, Advisor – Social Impact Initiatives & Rural Marketing.
Sanjay Kaul launches start-up to enable brands tap rural markets
In OOH News By M4G Bureau - April 14, 2021
The new venture Last Mile Channel Enhancement is a tech-enabled b-2-b aggregator that will cater to brands’ last mile challenges.
Rural Marketing Association of India appoints new leadership team
In OOH News By M4G Bureau - September 29, 2020
Biswabaran Chakrabarti has been re-elected as President for the second consecutive term in its 15th AGM
OOH, BTL, digital in combo will deliver the goods in rural markets: Rajesh Radhakrishnan
In OOH News By Pray Jani - May 13, 2020
Vritti Solutions is also helping dovetail brand initiatives with CSR engagements
Bus branding takes rural marketing many a mile
Rural marketing expert Prashant Mandke says that the quality of bus media is improving everywhere
Bus branding takes rural marketing many a mile: Rural marketing expert Prashant Mandke
In OOH News By Pray Jani - February 11, 2020
The quality of bus media is improving everywhere