Panjabi has over 12 years of experience in the OOH industry and five years in film production & ATL activities
The tech-driven branding initiative is targeted at young commuters who appreciate innovation and quality service
The company is planning to install vending machines at bus shelters for additional advertising space.
The brand went in for a judicious mix of traditional OOH and on-ground activation in tie-up with Big Bazaar and Café Coffee Day to target their...
Ranked in order of OOH spending, the top 10 brands in 2013 were McDonald's Restaurant, Apple, Verizon, AT&T, Warner Bros Pictures, Chase, Samsung, MetroPCS, Microsoft, and...
Haresh will continue with his responsibilities in India, but with his new designation as Regional Director for Posterscope -- Asia Pacific, he will also work across...
GroupM, the country's largest media agency, has said overall advertising growth will stand at 11.6% this year, against 10% last year
Advertising by political parties if excluded, overall ad growth for industry will stand at 9%
Tupperware targets working audience for their new product and engages with various on-ground activities.  Â
THe retail brand indulged in a massive Outdoor promotion in Kolkata to attract their specific TG using varied out-of-home options, primarily large formats like hoardings and...
