In France, JCDecaux manages over 2,500 screens in all the environments where it is present: Urban digital (cities, digital window displays in local stores, premium retail)...
With these developments, innovators, fabricators are far better engaged in OOH planning today, says Kripashankar Ramnaresh Patel, Founder and Proprietor, Addition Outdoor
By integrating the two platforms and supporting always-on deals through the OpenRTB protocol, digital advertisers will be able to exploit the full potential of DOOH programmatic,...
The framework focuses primarily on the retargeting and attribution use cases of DOOH exposure data
OMIG is executing campaigns using cutting edge location media technology for pre-campaign planning, in-flight analytics, dynamic contents serving and post-campaign reporting.
“We have never stood still. We have not only protected our core businesses across all territories, but developed or won incremental assets and contracts to accelerate...
LMX SSP ‘LMX Connect’ will be integrated with CAASie.co’s DSP to enable flexible budgets and durations to SMEs and agencies buying OOH advertising.
Created by Engine and following on from the success of their recent TV spots, The Royal Navy interactive outdoor campaign, planned by Ocean Outdoor, both hides...
Innovative displays amplify the brand’s ‘pure and natural’ offering.
The campaign, which includes an attention grabbing bus shelter and billboards, has been executed in association with Khushi Advertising.
