From exciting flash mobs to activations and catchy projections to interactive displays, a whole new genre titled'Experiential Marketing' has evolved in the Outdoor Advertising industry.
Khan plans to develop strong teams in all disciplines, meeting current business objectives and hopes to make Glo a top contender in the 360-degree OOH service...
The 10 year contract provides an access to the same target audience as that of Terminal 3 and Terminal 1D at Indira Gandhi International Airport.
Samsung Life Insurance and Cheil Worldwide create interactive communication with a human touch to prevent suicide attempts from the bridge.
The company re-positions itself as "Prime Outdoors".
OOH is expected to grow at a moderate rate of 4.3 per cent.
The idea is to reach out to the relevant target group at every nook and corner of the city with a message about the change delivered...
As a promotion, Metro Shoes will launch an extensive pan-India outdoor and in-store media campaign.
The 'Leave No Trace' initiative ensured spreading the message of sustainable and pollution free environment.
The printer is ideal for the production of posters, signs, banners, backlit panels, vehicle wraps, and exhibition displays