The solution is set to launch in three of the largest African markets with a series of pilot campaigns for leading brands.
Addressing the WOO MENA Forum, Goddard underlined the need for strong trade associations to build sector growth
The OOH creative creates instant connect with its ‘Namaste Gurugram’ tagline
Infrastructure development, rail expansion, EV promotion among factors that could help drive OOH/DOOH growth
Education services, personal care products, auto brands seen most
The United brings together four premier digital advertising screens in the top three locations across three key global cities in the United Kingdom and the United...
OOH Capital will conduct research to provide insights associated with both programmatic and non-programmatic transactions in key markets across the globe.
However, in the absence of a common currency for audience metrics, and lack of customised media packages, especially for DOOH, 'The Southern Advantage' may not be...
The conference will direct laser focus on the emerging growth opportunities in the Southern India OOH spectrum
The panel will deliberate upon the steps to be initiated to fully leverage OOH growth opportunities in the southern markets
