Results For "marketplace"
24 News Found
Vistar Media releases Version 6.0 of Demand Side Platform
In Digital OOH By Rajiv Raghunath - February 23, 2022
Version 6.0 facilitates advanced visual planning, granular bid management and enhanced data & inventory marketplace delivers maximum value for agencies & brands
Online marketplace Wabi2B criss-crosses Mumbai streets
In Campaigns By M4G Bureau - February 14, 2022
The campaign, executed by MyHoardings, has used multiple formats like billboards, bus queue shelters (bqs), bus exterior panels, cab top media, etc.
‘OOH is the best way to connect with local audience’
In Viewpoints By N Jayalakshmi - December 27, 2021
ITeS firm Plaxonic recently rolled out an OOH campaign in Delhi NCR to promote the logo of their upcoming hyperlocal marketplace app Evobee. Shaan Rizvi, CEO & Founder, Plaxonic, talks about the brand’s approach to OOH and how it leveraged the medium, in an interview to N Jayalakshmi.
ITeS firm Plaxonic goes full steam on OOH to promote hyperlocal marketplace app Evobee
In Campaigns By M4G Bureau - November 16, 2021
The company has rolled out an OOH campaign in Delhi NCR, with 65 ads in the form of hoardings and physical ads in elevators of major residential societies.
Top ranking media agency Brainchild Communications Pakistan announces new hires
In OOH News By M4G Bureau - July 19, 2021
The new appointments coincide with the launch of BCP’s second-party data marketplace
‘An OOH marketplace ensures a high level of transparency & efficiency in business’
In Viewpoints By Rajiv Raghunath - June 14, 2021
Muhammad Armaghan, Founder & CEO of Adbuq, a search engine for OOH media in Pakistan, is guided by the twin objectives of creating a marketplace for OOH media and bringing about greater transparency in OOH media prices and smooth buying process. He shares his perspectives on the business in an interview to Rajiv Raghunath, Managing Editor, Media4Growth.
Philips Professional Display Solutions appoints Andrea Greguoldo of Samsung Electronics
In OOH Solutions By M4G Bureau - July 22, 2020
Andrea, who has also held sales management positions at DigiLED, LEDman, Lighthouse, will be responsible for driving sales and awareness of Philips Professional Display Solutions’ expanding range of LED solutions to the Italian marketplace
Moving Walls & TPS Engage announce Global DOOH Partnership
In OOH News By M4G Bureau - July 15, 2020
As part of the initial deal, Moving Walls Group’s supply-focused subsidiary, Location Media Xchange (LMX) will enable TPS Engage’s contextual OOH marketplace to provide advertisers with global access
LIVE BOARD ties up with Hivestack for programmatic OOH marketplace in Japan
In Digital OOH By M4G Bureau - December 09, 2019
Hivestack DOOH ad tech platform selected to serve as technology back-bone of LIVE BOARD’s full-stack, programmatic OOH offering for the Japanese market
‘Robust measurement metrics most vital to OOH business’
In Viewpoints By Rajiv Raghunath - August 25, 2018
Kym Frank, President of Geopath, a not-for-profit, tripartite organisation (equally representing the buy and sell side of the OOH industry in the US) that powers a smarter OOH marketplace through state-of-the art audience location measurement, insights and market research innovation, talks about how technology is transforming the OOH business in ways that never seen before