Now that Pikasso’s digital inventory is available programmatically via Reach, media buyers can harness it to execute targeted DOOH and omnichannel campaigns to regional audiences, with...
Urban wild belts and insect hotels will encourage biodiversity.
The FMCG major is the first in UK to use 100% recycled paper for its outdoor campaigns and will use the new format to promote its...
The platform, powered by Location Media Xchange (LMX), simplifies the media buying experience, especially for small and medium advertisers
The broadcast was a collaboration between NASA, Landsec and Ocean Outdoor
The new models are designed for use in business applications and combine immersive picture quality and display features with cognitive intelligence capability to cross-analyze elements in...
In coming together, they’ve created a powerful, modular suite of tools that put media owners in control of their DOOH networks from end-to-end
We Are’ is an initiative by St+art India Foundation & Tamil Nadu State AIDS Control Society (TANSACS) with Asian Paints to break the stigma around AIDS...
Vanessa Eagle, Agency Strategy Partner, Posterscope, highlights the connection built between the audience and OOH medium in UK
The 39.4ft (w) X 16.4 ft (h) LED wall at Infiniti Mall in Mumbai has drawn brands like Bank of Baroda, ITC, Samsung, Netflix and Cadbury,...
