Vodafone and Bates Asia designed a high-decibel national OOH campaign to promote the '121 Made for You' scheme.
The larger than life site can be used as one spectacular format, or as multiple smaller media units carrying diverse brand messages.
The idea is to reach out to the relevant target group at every nook and corner of the city with a message about the change delivered...
The idea behind the art installation was to showcase Gujarat as a state that has evolved as a prospering and industrial one.