DOOH has the makings to make it big, say industry leaders
The Indian OOH media is at an inflection point. On one side, there is a big opportunity to engage with a greater number of advertising brands....
The campaign was rolled out in Bangalore, Delhi & NCR, Chennai, Hyderabad and Chandigarh
The innovation was executed at Mahim Causeway, targeting SEC A & B audience
Ruchita Sharma, Head - Marketing Operations & Communications, Swarovski India, Arun Marc D'Silva, Managing Director, Retail Interface, and Arif Saleem Padiath, Senior Business Manager, Zoya Titan...
The OOH firms used a variety of OOH media to target male consumers
Mittal is Head of Media, Indian Sub-Continent, CBS Global Media, GSK
The OOH firm used mainly large formats for the 30-day campaign
The outdoor campaign covered 500 touch points in Mumbai, Delhi, Bangalore, Pune, Ahmedabad, Surat, Rajkot and Baroda
Four Vodafone Mobile Buses, equipped with free calling facility, mobile charging points and recharge vouchers at market price and M-Pesa money transfer service, will travel along...
