Handled by GLO, the out-of-home division of Lodestar Universal McCann, the immersive musical campaign aims at closer connect with mass consumers
OOH goes social & hi-tech, thanks to adidas Originals!
The brand has executed two different innovations in Delhi NCR & Mumbai highlighting different features of the new launch
The company has tied up with a couple of media owners in Delhi & Mumbai to do the testing on 2100 screens
This year ACEF received over 730 entries from 200 companies out of which the outdoor concessionaires were awarded in 7 different categories
The campaign planned by Taproot Dentsu will be launched across all media channels and platforms
Data will drive spends: Shalini Kumar
Michael Foley, Founder of Foley Designs, highlighted the need to re-imagine transit media design to make the medium much more powerful in his talk at the...
Shalini Kumar VP - Partnerships & Innovations, Star India, highlighted how data could add value to different transit advertising avenues at the 1st Transit Media Talks...
Focus on how transit media is a powerful vehicle for 'Influencing an India on the Go'
