Tom Goddard, President of the World Out of Home Organization, speaking at the WOO Europe Forum in Milan, highlighted the untapped potential of classic Out of...
Remi Roques, GM Broadsign APAC delves deep into pDOOH's meteoric rise
Unicom uses the LMX CMS to dynamically manage and tailor content
The brand goes strong on market presence and category share with timely campaigning on outdoors
First leg of campaign has begun; Some Rs 5 crore going into multi-city OOH promotion of the movie
More than 60,000+ sq. feet of OOH space has been used to create buzz and generate interest
The agency designed a high-decibel outdoor campaign to capture prime South cities for the brand
