The Amazon India OOH campaign that ran in cities like Mumbai, Bengaluru, and others, was largely deployed on traditional OOH formats, but the difference had been...
Fashion creatives on large outdoor formats invite fashionistas to login and shop.
Speaking on Day 1 at OAC 2016, Rahul Taneja, Chief Business Officer, Jabong highlighted the role OOH was playing in the success of Jabong.
He comes with more than 15 years of experience, specializes in brands across categories ranging from FMCG, E-Commerce businesses, Apparels, Financial Sectors, Retail, Real Estate and...
Madison has won the media mandate of grocery app Zopper. The account, estimated to be of INR 50 crore, will have focus on OOH.
Funfoods by Dr Oetker India creates high-decibel OOH campaign in Mumbai executed by Streettalk.
Delhi-based Vibgyor Brand Services was roped in by Amazon India to spread awareness about the e-commerce portal among the small and medium enterprises of multiple cities...
The recently-launched Pitch Madison Advertising Report 2016 shows that both OOH growth and percentage of total media shares are declining.
Leading online fashion portal KOOVS, after achieving a sales growth of 210%, is all set to raise its budget in advertising and promotions with OOH and...
Amidst the multi-agency pitch, Havas Media Group India has been awarded the integrated media mandate of lingerie and nightwear brand, Clovia, and Holiday IQ, India's largest...
