Results For "digital"
1008 News Found
Play a game and win a discount, Myntra shows how
In Campaigns By Bhawana Anand - April 30, 2014
E-commerce brand Myntra engaged the audiences with a digital on-ground activation platform which lead traffic onto their online store. Karmatech designed the entire activation with their new motion technology Kinect in three different malls of Delhi. Outdoor Asia digs into the strategy behind it.
EFI Fiery® launches two digital front ends
In OOH Solutions By VJ Media Bureau - April 26, 2014
The new EFI Fiery DFEs for Xerox Versant 2100 Press set standards for image quality and productivity.
Ciroc's Spirited Holiday Message
In Gallery By - April 25, 2014
Earlier this year , CIROC Vodka, a Sean Diddy Combs brand, approached Monster Media through The Blue Flame Agency to develop a socially integrated OOH campaign to promote responsible behavior during the holidays. Monster Media created a social application that was displayed on a huge Times Square digital billboard at 1568 Broadway on 47th Street. The campaign encouraged viewers to pledge via Twitter using #CirocTheNewYear. Each pledge received then unlocked $100 in safe rides from Uber, with a maximum total of $1,000,000 in free rides. The pledges were filtered to ensure the users were of the right age to participate. Selected messages were then displayed on the digital billboard and all users with an approved message received a photo of their message on the billboard via Twitter.
Reliance' s digital BTL for 3G
In OOH News By VJ Media Bureau - April 22, 2014
To beat the BTL clutter, the BTL firm and brand developed a digitally equipped road show.
Digital media drives political advertising to record high
In OOH News By Viveat Susan Pinto, Business Standard, Mumbai - April 10, 2014
Political parties have spent around 15% of their advertising budgets for elections on the online medium
EFI: Riding high on innovation
In Viewpoints By M4G Bureau - March 19, 2014
EFI, the world leader in customer-focused digital printing innovation., is possibly the only company in the printing industry to have witnessed double digit growth in the past three years. Based out of Silicon Valley, California, EFI is leading the transformation from analog to digital imaging with scalable, digital, award-winning products. Outdoor Asia caught up with Guy Gecht, CEO, EFI, who was in India recently, along with EFI's Vice Presidents Steve Green, VP of Asia Pacific and Sameer Gulve, VP-Engineering, EFI India. Read on to know about Guy's vision and his take on the print industry and on the potential held out by the Indian market .
Ficci Frames: Digital and television screens can co-exist
In OOH News By BS Reporter, Business Standard, Mumbai - March 14, 2014
Discussions at the second day of Ficci Frames centered around how monetising can be drawn from multiple screens and how each can compliment the other rather than compete.
OAC returns with 10th edition
In OOH News By VJ Media Bureau - March 07, 2014
OAC 2014 to be held on July 4th and 5th in Goa will also feature for the first time Digital Signage Asia.
TIMDAA receives Gold award in DOOHDAS
In OOH News By VJ Media Bureau - March 06, 2014
The international digital awards honors the finest digital signage across world under various categories.
Kolkata cheers for KKR with digital interactivity
In OOH News By Nabamita Chatterjee - February 25, 2014
The live interaction at outdoor grabbed numerous eyeballs and helped hitting the specific TG of KKR