Results For "digital-campaigns"
6 News Found
OMA upgrades MOVE with Neuro Impact Factor application
In OOH News By Rajiv Raghunath - January 31, 2022
MOVE 1.5 will introduce an accurate measurement for digital campaigns and a qualitative metric, the Neuro Impact Factor which goes beyond attention to measure the impact it has on some people who see OOH advertising
Industry leaders to discuss ‘New Business Models’ at Quividi India Conference on June 29
In Digital OOH By M4G Bureau - June 26, 2021
The deliberations will focus upon new monetization models and use cases for DOOH, covering Audience Planning, Guaranteed Impressions, Multichannel Digital campaigns, Retargeting, Programmatic, Retail Media.
Vi plans for high decibel marketing campaign to promote new identity
In OOH News By M4G Bureau - September 08, 2020
Beginning with TV and Digital campaigns, the marketing plans include multimedia campaign to launch in next few weeks
Giordano Handbags signs Kiara Advani as new India’s brand ambassador
In OOH News By M4G Bureau - September 24, 2019
The fashion diva will be featured as the face of the brand in print, outdoor and digital campaigns
White Rivers Media wins O-Line-O’s marketing mandate
In OOH News By M4G Bureau - June 20, 2019
The agency will be marketing the brand via aggressive programmatic digital campaigns, along with other media including OOH
Digital media drives political advertising to record high
In OOH News By Viveat Susan Pinto, Business Standard, Mumbai - April 10, 2014
Political parties have spent around 15% of their advertising budgets for elections on the online medium