VIOOH Trading Manager enables OOH media owners to trade their inventory programmatically with 40 leading DSPs in real time.
The OOH major's brand partnership with OAC stems from a deep conviction in leveraging knowledge for business.
‘This is What a Level Playing Field Looks Like’ is a call for fairer representation
Programmatic ad tech integration unlocks new DOOH inventory, including Clear Channel, for independent agencies, small businesses, and startups; introduces growth opportunities.
Ocean Outdoor creates biggest ever DeepScreen® canvas
The study tracked the campaign effectiveness of non-FMCG brands using oOh! motion
Over the last 25+ years in the advertising world, Paddy has won over 200 international and over 300 local awards, multiple golds, and Grand Prix titles,...
Mike will be focusing on the company’s international expansion
Advertisers have often had access to better targeting tools than OOH campaign planners, but the Broadsign Ad Server challenges that history, providing media owners with the...
The integration unlocks US roadside inventory that may have previously been difficult to procure due to a fragmented media owner landscape.