Results For "data"
258 News Found
How to make your outdoor campaign go viral
In Viewpoints By - August 21, 2023
Prerna Mehra, Creative Director & Head of Design, MullenLowe MENA writes that the true magic happens when creativity seamlessly merges with addressability, while harnessing the power of imaginative thinking, storytelling, shareability, and gamification
US’ Screenverse opts for Place Exchange’s PerView solution
In OOH Solutions By M4G Bureau - July 14, 2023
PerView solution provides buyers and sellers the ability to measure every type of OOH media asset using dynamic, deterministic data to deliver up-to-date measurement insights specific to each location
‘Audience data is key to DOOH success’
In Digital OOH By M4G Bureau - July 10, 2023
Jahan Mehta, Director, Selvel One Group underlines the need to focus on audience data and insights.
ideacafe.agency appoints Y Srinivas Raju as Chief Strategy Officer
In OOH News By M4G Bureau - May 08, 2023
Srinivas Raju was earlier with Posterscope India as Head of Data & Insights
Y Srinivas Raju, Head of Data & Strategy, Posterscope India moving on
In OOH News By M4G Bureau - March 31, 2023
Srini has had a decade long stint with the company
Volta Powers the US’ City of Irving’s community EV charging infra plan using PredictEV® services
In OOH News By M4G Bureau - February 17, 2023
PredictEV will provide data-driven insight into Irving’s optimal charging infrastructure strategy based on current and future EV driver needs
Meta runs into rough weather with EU ruling on use of user data for targeted advertising
In OOH News By M4G Bureau - January 05, 2023
The emerging scenario could reinforce the positioning of one-to-many media like DOOH in the longer run
KIA Bangalore, IGIA Delhi among Top 10 performing airports in 2022
In OOH News By Rajiv Raghunath - January 05, 2023
The rankings were released by Cirium, a leading provider of aviation data to the travel, finance, aerospace and aviation industries
‘Industry growth key to talent acquisition, retention’
In Viewpoints By Rajiv Raghunath - December 23, 2022
Manas Mohan, Chief Digital & Data Officer, Laqshya Media Group believes that OOH industry growth is fundamental to attracting the best minds to this industry, and developing and retaining them over the longer term. Manas has deep professional experience across the media business spectrum, having worked in different media streams. He is bullish that the time has come for OOH to wrest its own place in the Sun, which will also pave the way for some path-breaking career opportunities in this space. Edited excerpts of the interview with Rajiv Raghunath:
Tiger Party shares outlook on how immersive experiences will transform billboards into genre-bending brand journeys in 2023
In Digital OOH By M4G Bureau - December 16, 2022
Affinity will be the key for 2023: Tiger Party CEO Rafale Chang