On 28 March 2018, Ocelot Partners Limited had completed the acquisition of Ocean Outdoor for an enterprise value of £200 million
The agency will handle the traditional, digital and OOH advertising of the two brands
Combination of MediaMath's TerminalOne platform omnichannel capabilities and Place Exchange's proprietary data and IP places OOH on equal footing with other programmatic channels
The agency won the account in a multi-agency pitch
Based in HQ London, Matt will report to Steve King, CEO, Publicis Media
The company holds the advertising rights for 7-year duration
The company is now developing standardised quality media at all stations such as lit unipoles at the entry- exit points, hanging signages on platforms, etc
The Mela authorities have hiked media rates by almost 200-300%, along with providing better branding opportunities
The outdoor sites are located at prominent locations across the city and about 12 crore people are expected to visit the Kumbh mela
Allahabad airport, sees spike in demand with increased passenger capacity and flight operations at the airport
