Raj Kamble will speak on the theme ‘How creatives can transform OOH’
The brand’s activation campaign at the mall, that recreated its inflight service experience, is to be scaled up soon
Besides exclusive rights for 32 Chennai metro stations, the OOH firm has introduced new media in the Central Subway
The Chennai-based OOH firm has launched online payment options and Lease Your Media option on their website, which brings both parties involved on a common ground
The agency will be managing Casio India’s integrated communications mandate for the entire watches’ portfolio
Abhishek Shah, former marketing leader at IKEA India, has joined BharatPe as the Marketing Head
ZEE5, with Brandscope India, has launched a campaign to bridge the gap between regional audiences and OTT content consumption
The fresh fruit shake brand’s campaign leveraged OOH as a highly localised medium and thus addressed TG strategically
Dasgupta’s appointment is in line with Havas Group India‘s overall strategy of accelerating growth by breaking silos across creative and media functions
Vying for top position in poll results coverage, TV news channels invested in airport, corporate parks, malls and metro DOOH & ambient media to broadcast the...