Action flick X-Men: Apocalypse made its presence across India with high decibel outdoor campaigns, with some on the go too!
Goafest 2016, held recently in the beach capital of the country recognized the out-of-home and experiential media potentially.
With the outdoor campaign in particular, the brand was looking to create maximum impact because it accompanied the announcement of a niche product like QuikrCars which...
Sudeep Narayan, Marketing & PR Director, Volvo Auto India, says that some PR around an OOH campaign could prove to be very useful to brands
Executed by Aiswaria Advertising, the branding activity was done on a passenger boat in the Alleppey district of Kerala.
DLF Place Saket has organized a month-long series of fun and adventurous activities for kids with their favourite cartoon character Doraemon.
From the lens of an advertiser MahaKumbh Mela is one of its kind opportunity. This year we witnessed innovative interjection coupled with the regular outdoor campaigns...
