boAt celebrates World Music Day with unique QR- embedded billboards

In Campaigns By M4G Bureau - June 23, 2023

The audio and electronics brand integrated QR codes on their boards which redirects viewers to boAt’s website where they can learn more about the artists

boAt teams up with three IPL teams, launches the #WearYourSmart campaign

In OOH News By M4G Bureau - March 29, 2023

The brand is planning a 360-degree campaign

boAt #WatchHerPlay shakes off stereotypical characterisation of women in sports ‘on’ and ‘off’ field

In Campaigns By M4G Bureau - March 09, 2023

The brand celebrates the contribution of women in sports and encourages supporters & fans to celebrate ‘her’ in every “field” as she inks iconic moments in sports history.

Showcasing Kashi Balloon and Boat Festival

In Campaigns By M4G Bureau - January 24, 2023

Sharing his comments on the spectacular event promotion, Kaushal Raj Sharma, Commissioner Varanasi, said that “ancient traditions of our country need to be packaged into authentic and curated experiences for the modern travellers”

Dettol’s Swachh Bharat initiative sets sailing with Nukkad Nataks

In Campaigns By M4G Bureau - May 04, 2022

Dettol Banega Swasth India has launched Swachh Bharat Swasth Bharat Yatra to raise awareness on health, hygiene, and sanitation through a series of 90 Nukkad Nataks performed on boats across the ghats of Varanasi.

“The media business is like a sail boat”

In OOH News By M4G Bureau - March 09, 2022

Meenakshi Menon, founder of Spatial Access (part of Deloitte), drew some interesting parallels between sailing and running a media business and the life lesson therein while addressing the India Talks OOH conference on the theme of ‘Reimagining the specialist role in a fast changing media business environment’.

Kerala Tourism ropes in The Social Street for Champions’ Boat League

In OOH News By M4G Bureau - June 07, 2019

E-Factor Entertainment agency is also a part of the official agency consortium given the branding, promotions, marketing and revenue generation activities mandate for five-years

Smooth sailing visibility for Club FM 104.8 on Kerala backwaters

In Campaigns By Ria Banerjee - April 26, 2019

Executed by Zero Degree, the campaign had 12 government and 2 private boats wrapped with Club FM 104.8 branding on the Alappuzha – Kottayam stretch of the backwaters

Vodafone sets sail on a new OOH vehicle

In OOH News By VJ Media Bureau - October 04, 2013

Executed by Aiswaria Advertising, the branding activity was done on a passenger boat in the Alleppey district of Kerala.