The brand rolled out one of the largest mass-customised outdoor campaigns in terms of geographical location and through context aware messaging. More than 20 copywriters and...
Along with conventional billboards, transit media was used in a major way for the campaign.
MOMS has branded over 1,000 autos in the western suburbs of Mumbai with the brand message'Paani Roke'
As a part of the campaign, drivers of MTS branded autos were given MTS branded handsets
The initiative illustrates how social messages can be effectively communicated through OOH
In the overall tally, Milestone Brandcom picked 15 metals, while Madison Out-Of-Home bagged 9, and Kinetic Worldwide India, GroupM Dialouge Factory & Brandscope India won 5...
