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Results For "augmented-reality"

18 News Found

‘OOH is more creatively impactful, more contextually relevant’
‘OOH is more creatively impactful, more contextually relevant’

In Viewpoints By M4G Bureau - August 28, 2017

Innovative technologies, such a geofencing, augmented reality, and dynamic content, are making OOH campaigns stronger by adding new and intriguing elements to existing campaign strategies:

ENO leverages AR to drive its Freeze Off campaign in 5 cities
ENO leverages AR to drive its Freeze Off campaign in 5 cities

In OOH News By M4G Bureau - July 10, 2017

ENO Cooling leveraged augmented reality (AR) for its Freeze Off campaign to create a live interactive brand experience for consumers. The event was organised in a span of 5 weeks at five different metropolitan cities

Augmented reality is adding a new string to OOH bow
Augmented reality is adding a new string to OOH bow

In Digital OOH By M4G Bureau - April 19, 2017

AR can turn the device in people's hands into an interactive platform that bridges the online and the offline worlds

Digital technologies are transforming OOH advertising: Lokesh Kumar
Digital technologies are transforming OOH advertising: Lokesh Kumar

In OOH News By Satarupa Chakraborty - December 21, 2016

There are three ways that technology is being embraced in the OOH space - Social Media Engagement, Augmented Reality and Virtual Reality, and Beacon Technology, says Kumar

The Walking Dead take Vienna With Augmented Reality - Sky TV
The Walking Dead take Vienna With Augmented Reality - Sky TV

In Gallery By - November 06, 2015

Adscreen Networks are growing: Peter Livesey
Adscreen Networks are growing: Peter Livesey

In OOH News By VJ Media Bureau - July 05, 2014

The various new formats that have been added to this category include glass-free 3D application, augmented reality, multi-view capacity and textured touch

The augmented effect on OOH reality...
The augmented effect on OOH reality...

In Viewpoints By M4G Bureau - May 05, 2014

Augmented Reality (AR) could redefine the way brands can use the OOH medium to drive audience engagement and connect. Abhishek Shankar, CEO, Adstuck, shares more on this with Outdoor Asia. Read on...

Vodafone goes high on BTL for 3G
Vodafone goes high on BTL for 3G

In OOH News By VJ Media Bureau - March 12, 2014

The brand has drafted an exclusive BTL plan which includes OOH medium, mall activations and new initiatives like augmented reality and flash mob to promote its 3G plan.

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