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1799 News Found

O&M might skip Goafest
O&M might skip Goafest

In OOH News By Viveat Susan Pinto, Business Standard, Mumbai - February 19, 2014

Ogilvy & Mather (O&M), India's largest advertising agency, is yet to decide on participating in this year's Goafest.

Good advertising prospects set to boost hiring
Good advertising prospects set to boost hiring

In OOH News By Viveat Susan Pinto, Business Standard, Mumbai - February 17, 2014

GroupM, the country's largest media agency, has said overall advertising growth will stand at 11.6% this year, against 10% last year

Varghese Thomas elected President of KAIA
Varghese Thomas elected President of KAIA

In OOH News By VJ Media Bureau - February 13, 2014

The election was held as part of the Kerala Advertising Industries Association State conference wherein it was decided that hereafter, all agencies / clients have to sign a MOU with the Kerala Advertising Industries Association before starting a campaign.

Elections to raise advertising growth this year: GroupM
Elections to raise advertising growth this year: GroupM

In OOH News By Viveat Susan Pinto, Business Standard, Mumbai - February 12, 2014

Advertising by political parties if excluded, overall ad growth for industry will stand at 9%

 Ambuja Cements to go big on OOH in East
Ambuja Cements to go big on OOH in East

In OOH News By Nabamita Chatterjee - February 07, 2014

The brand invited agencies to participate in a pitch for the outdoor advertising rights for five Eastern states.

'Consistent conversation is the differentiator'
'Consistent conversation is the differentiator'

In Viewpoints By M4G Bureau - February 05, 2014

Gaurav Suri, Head - Marketing, UTI, on what really creates the edge in the context of OOH advertising.

'Airports are not just about selling sites'
'Airports are not just about selling sites'

In Viewpoints By M4G Bureau - February 04, 2014

Times OOH recently acquired the OOH Advertising and Sponsorship rights for Mumbai International Airport's New T2 terminal. Being an established player in handling premium properties like airports, Times OOH has underlined exclusive strategies for media planning and revenue generation in order to make it a win-win situation for all concerned. Sunder Hemrajani, MD, Times OOH shares his plans and expectations on this front with Outdoor Asia and in the process throws light on the possibilities for OOH innovations in a place like the airport.

Inorbit Mall celebrates 10th anniversary in style
Inorbit Mall celebrates 10th anniversary in style

In OOH News By VJ Media Bureau - February 03, 2014

The mall connects with emotional quotient via 360 Degree advertising platform.

Lifestyle goes big on OOH in Kolkata
Lifestyle goes big on OOH in Kolkata

In OOH News By Nabamita Chatterjee - January 27, 2014

THe retail brand indulged in a massive Outdoor promotion in Kolkata to attract their specific TG using varied out-of-home options, primarily large formats like hoardings and unipoles.

'We want to become a lab for brands'
'We want to become a lab for brands'

In Viewpoints By M4G Bureau - January 27, 2014

The Delhi International Airport Limited (DIAL) has become an icon for world-class service and a much sought-after space when it comes to airport advertising. The airport has in fact converted OOH advertising into a 360 degree experience for their passengers and intelligently utilised the medium as a value-creator. Romy Juneja, Chief Commercial Officer, Delhi International Airport Limited talks in detail about his views on OOH advertising at their airport in a chat with Outdoor Asia.

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