IOAA strives to reinforce compliance norms with revised draft SOP

In OOH News By Rajiv Raghunath - November 12, 2014

The industry body has also circulated a note on accreditation of advertising agencies

Amar Ujala launches OOH wing Autdoors

In OOH News By VJ Media Bureau - November 03, 2014

One of the oldest publication brands in the country, Amar Ujala understands the emerging necessity of OOH advertising platform in the industry and aims to provide 360 degree advertising solution to their clients through'Autdoors'.

Bisleri brings in Urzza through OOH

In OOH News By Jubilee Cardozo - November 03, 2014

The leading packaged drinking water brand introduced its energy drink'Urzaa' through a 21-day OOH campaign in Mumbai and Gujarat.

Brandstand - zeroing in on OOH audiences

In OOH News By Bhawana Anand - October 21, 2014

Destination-based marketing and promotion delivers tangible results to advertising brands; Brandstand is at the forefront of such activities

Arun Sign acquired around 6 lakh sq. ft. branding area for Durga Puja

In OOH News By Nabamita Chatterjee - October 17, 2014

The media owner rolled out outdoor advertising campaigns through various formats which included island branding, flyover branding, zone branding, high rise led cut outs, big facades, arch gates, backlit pillars, drop downs, pandal branding, frame banners, etc.

Wall Graffiti Media transforms wall advertising

In OOH News By VJ Media Bureau - October 13, 2014

Pacific Digital which has introduced Wall Graffiti Media expects widespread adoption of the media in the outdoor space given its aesthetic value and ease-of-deployment

Globally, revenues from digital have doubled in 3 years: Olivier Heroguelle

In Viewpoints By M4G Bureau - October 13, 2014

JCDecaux India has taken affirming steps in the digital OOH space in India by introducing digital assets at Kempegowda International Airport (KIA) Bengaluru where the firm holds exclusive advertising rights. This new array of media includes assets like a mega video wall, 6 digital MUPIs, 16 Pole Mounted Digital MUPI's and 8 digital suspended screens located throughout the Domestic Departure Retail Zone 1, Domestic Security Hold area and Domestic Arrival corridor, respectively.

JCDecaux has rich expertise in managing airport digital media worldwide. However, it wouldn't be wrong to say that the Indian market differs from markets overseas and so there are unique challenges too, springing from advertisers' mind-sets, consumer outlook, local conditions, etc. Olivier Heroguelle, MD, JCDecaux India talks about the company's foray into the DOOH space in India in conversation with Bhawana Anand of Outdoor Asia. Edited excerpts of the interview:

KSRTC passenger traffic is a huge OOH audience: Vishwanath K S

In Viewpoints By M4G Bureau - October 11, 2014

KSRTC's IMTC (Inter Modal Transit Centre) has substantial advertising space, says Vishwanath

'KSRTC Infrastructure Allows Advertisers To Connect With Audiences Across Karnataka'

In Viewpoints By M4G Bureau - October 08, 2014

Vishwanath K S, General Manager - Traffic, Karnataka State Road Transport Corporation (KSRTC), talks about the corporation's transport infrastructure and advertising opportunities. Read on.

BMTC advertising options will increase once we launch our ITS: Ekroop Caur

In Viewpoints By M4G Bureau - October 07, 2014

Dr Ekroop Caur, Managing Director of Bangalore Metropolitan Transport Corporation (BMTC), shares her outlook on outdoor advertising in conversation with Rajiv Raghunath. Edited excerpts of the interview: